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Press Kit

Press, Social Media & Brand Guidelines

In 2018, we set an eight year goal to plant ten million trees across Pennsylvania. That goal launched a movement that has involved collaborating with national, regional, state, and local agencies, conservation organizations, outdoors enthusiasts, businesses, and citizens – including you!

Use this material to to stay up-to-date and share the movement, our progress, and how you can stay involved!

BRAND GUIDELINES

Only groups that have been through the formal application process and officially selected as Partners can use the Keystone 10 Million Trees logo, name, and/or boilerplate language designating themselves as a Partnership member in printed materials, on websites, in presentations, or to the media and public. The following guidelines are intended to provide clarity on usage. Read the full policy.

TEMPLATES

DOWNLOADS

FOLLOW US ON SOCIAL MEDIA

Follow the #10milliontreesforPA movement on Facebook, Twitter, and Instagram for educational content, tree planting events, partner spotlights, fun facts, and more!

We encourage our partners to like, share, and repost our content and spread the word. If you have content that you’d like US to share, please tag us. We’ll repost content relevant to:

•Tree planting events
•Planting volunteer requests
•Tree plantings
•Tree planting tips
•Educational content
•Before and after shots of plantings
•Success stories

FOLLOW AND TAG US AT
Facebook @TenmilliontreesforPA
Twitter @tenmilliontrees
Instagram @tenmilliontrees
Hashtag #10milliontreesforPA

SAMPLE POSTS

• The Keystone 10 Million Trees Partnership has set a goal to plant #10milliontreesforPA by 2025. Find out ALL of the reasons that trees are crucial to PA’s environment, economy, personal health, property values, and (much!) much more at TenMillionTrees.org.

• Trees clean our water, reduce erosion, increase property values, bolster our economy, and stabilize our environment – but they can’t do it alone. The #10milliontreesforPA movement is on the way towards putting 10 million trees in the ground by 2025.

• In 2018, The Keystone Ten Million Trees Partnership set a goal to plant ten million trees across Pennsylvania by 2025. That goal launched a movement involving national, regional, state, and local agencies, conservation organizations, outdoor enthusiasts, businesses, and citizens – and now us! [your organization’s name here] has joined the #10milliontreesforPA movement by [your activity/contribution here].

•[Your organization’s name here] has joined more than 200 national, regional, state, and local organizations in the movement to plant #10milliontreesforPA by 2025. Learn more about the role that trees play in everything from the environment to the economy to see why this is such a vital undertaking.